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| Station name: | 97.1 The River |
| Call sign: | WSRV-FM |
| Broadcasting form: | Commercial |
| Broadcasting area: | Gainesville, GA |
| Format: | Classic Hits |
| Target audience: | |
| Tagline: | |
| Language: | |
| Launched: | |
| Licence holder: | Cox Radio, LLC |
| Licence period: | |
| Group: | Cox Media Group |
| Website: | www.971theriver.com |
| Regulation authority: | |
| Radio-ID: | 8400059970 |
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| Site name | Freq. | Power | Pol. | Site. | HAAT | RDS PI | GE84 |
|---|---|---|---|---|---|---|---|
| GAINESVILLE | 97.1 | 100 000 | 483 | 59970 |