2004-04-01 - 2015-12-31
The Voice broadcasts on 105.9 in Stockholm
The Voice begins broadcasting on 105.9 in Stockholm. When SBS Radio scanned the radio offering, they lacked a station that focused on today's young music. In the USA, hip-hop listeners were mostly men who were captivated by the lifestyle around the stars, as well as by the music. In Sweden, it turned out that hip-hop and RnB were most popular among young women who liked the music more than the culture around it. With the start of The Voice of hip-hop & RnB, they now had a channel where they could hear the music and meet their heroes and heroines. The Voice on the frequency 105.9 played uncompromising hip-hop and RnB. The full name of the channel was "The voice of hip-hop & RnB" with a target group of between 15-25 years. The music profile was completely permeated with the latest and trendiest album releases from artists such as Eminem, 50 cent and Petter mixed with sexy RnB from artists such as Beyonce, Usher and Justin Timberlake. Through a unique production and music sound, the market's best DJs built a very impactful station around the FM band's clearest and sharpest concept. Over the next year, the station held a series of competitions, promotions and concerts with the biggest artists in the musical styles.